A surreal exploration beyond physical constraints
Detail:
art direction, cgi, animation, lighting,
sound design, graphic design
Client: Internal project
2024
On one hand, the goal is to push the possibilities of simulation within Houdini. On the other, the project focuses on developing a strong artistic direction through a single image or animation, in order to envision how this research could expand into a broader fictional brand universe.
Inspired by fashion imagery and still life aesthetics, particularly those associated with Loewe, the project explores a refined and sensual visual language. The honey simulation becomes a central material, introducing an organic, tactile, and almost precious quality to the image.
The staging is deliberately minimal, relying on a slow and controlled forward tracking shot that establishes a calm, contemplative atmosphere, while maintaining a sense of seriousness tied to the subject. This gentle movement reinforces the tension between control and living matter, contributing to the creation of an elegant, experimental, and immersive visual world.